Supernova is the largest Super Smash Bros. event on the planet, drawing 10,000 unique attendees year after year. It sits at the center of a global community, where competition, spectacle, and culture collide in one monumental weekend.
Supernova 2025: We built teams and led a brand refresh that rebuilt the internal communication structure, removing bottlenecks that had existed for a decade. We rewrote the brand story from the ground up and established a campaign messaging strategy built to scale for years to come.
Supernova 2026: Using previous foundations, we redefined the mission and positioning of the event. We gave Supernova the infrastructure to finally do real campaigning. Recognizing the event's unique position in the space, we designed sustainable systems and narratives that reliably speak to every corner of Supernova's orbit, engaging competitive players, casual fans, brand new audiences, and everyone in between.
This project features: 3D animation, motion design, video editing, 2D design, content strategy
Supernova 2025, World Record Launch Trailer
"A supernova can only form from the death of the most massive stars. In its collapse, it creates new elements, new bodies, new life, ultimately having more influence than the original star ever could."
Supernova 2026, Worlds in our Orbit
"A supernova is an unfathomably large, ever-expanding body. In its orbit are infinite worlds, each one a universe of its own, with stories waiting to be discovered."
Supernova 2026 Registration Trailer
Hype Videos
Quick-turnaround spots designed to energize core audiences
Social Content
Short-form pieces for cold and warm audiences
Meta Ads
Designed for stopping scrolls amongst cold audiences
